Thursday, June 11, 2015

Coincidence? 50 Shades Sequel Has a Midnight Sun Moment, or a Dynamite Publicity Stunt. (Probably Both)

When I first read this article about the 50 Shades Sequel, Grey, being stolen one week before launch I thought, "Yeah... right." With an eyeroll and everything. Why pay for that kind of publicity when you can get it for nothing? Scandal, is worth it's weight in gold, and since scandal can crush you on social media, it must weigh an awful lot.

Still, the more I thought about this (just to get a laugh because I used to do marketing) the more it began to bother me. For those of you living under rocks, 50 Shades of Grey was originally a Twilight Fanfiction. Here is where things go from chuckle worthy to sad. Stephenie Meyer originally was working on a Twilight Sequel called Midnight Sun, that was Twilight from Edwards point of view. EL James' new book is 50 Shades from Christian's POV. The reason Meyer stopped working on Midnight Sun was because someone hacked her computer, stole it, and put it on the internet. So it is beyond cute that James' story that follows the same layout as Meyer's has almost the exact same thing happen.


The story wasn't stolen when it would be useless to publishers. It was stolen when they needed some pre-launch publicity. Coincidence? Is it just me? Discuss.